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Getting media savvy

Mark Harrison, the media manager of the icc Champions Trophy, had a busy start to the week. There were media sessions of all the 12 teams spread over two days.
The sessions were generally well handled but the surprise package was the Indian team. Everyone turned up at the Victoria Park hotel at the appointed hour. This included the physio, the trainer and the coach. Every Indian journo wanted to have some time with each one of them and one suspects they were left with a lot of unfinished interviews in the end.

SEHWAG REWARDED

MAKING MONEY: Sehwag

Everyone wanted to know if Virender Sehwag was flustered at the downward turn in his career. Sehwag, if he was, didn’t betray any sign of discomfort. Not even when somebody mentioned Nat Puri and the considerable amount he received from the England-based Indian businessman.

Puri is a lover of Indian cricket. He had announced in 2002 that anyone who gets a triple hundred in Test cricket, would receive £40,000 from him. So no sooner had Indians reached Nottingham to start their NatWest Challenge campaign, Puri was ready to part with the sum for Sehwag.

His function in Nottingham was a special affair. The entire Indian team turned up for the function. Along with the cash prize to Sehwag, there were £2,500 for Rahul Dravid for his brilliant batting of late. Yuvraj Singh and Mohammad Kaif also received similar amounts for their performance in the NatWest Trophy final (2002 ). “I gave a cash award to Harbhajan for his hat-trick but then realised I couldn’t have left out Anil Kumble also,” said Puri.

SACHIN’S INJURY
Sachin Tendulkar was missing from the function. But the great cricketer is staying put in London for the next two weeks. He has undergone another scan on his tennis-elbow left arm and wants to seek the specialist’s opinion in London itself. It appears, between his departure and the start of the first Test against Australia, there would not be many hours left.

BHAJJI’S TROUBLE WITH MEDIA
Harbhajan Singh has a long memory. He picked up an issue with a sports anchor of a television channel for having made ‘insulting’ remarks at him while he was recovering from his finger injury. He had taken part in a fashion show and was apparently jibed at by the channel. “You could write anything you want about my cricket but what I do outside the field is my business,” said Harbhajan “I am an unworthy so please don’t interview me. You don’t need me and I don’t think I need you,” he added.

JUICY STUFF
Harrison in the end was surprised how smoothly it went. The only trouble he had was when Brian Lara sauntered in at a time when the West Indies media session was about to close. He told Harrison he didn’t have much time to spare. Media personnel were fighting for space to hear the great West Indian speak. There weren’t many questions but it must be said the West Indian captain’s replies were laced with a lot of juicy quotes.

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(Cricket News)


September 18, 2004

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