Interestingly even the Hindi version of the film, which stars Prabhas, Rana Daggubatti, Ramya Krishna, Anushka Shetty and Tamannaah in lead roles, has already grossed 300 crore. Baahubali 2 was shot in Telugu and later dubbed in the other languages, including Hindi. The film has already surprassed the biggest Hindi blockbusters including Amit Khanâs PK that grossed 792 crores and other top grossers of the decade including Salman Khan-Anushka Sharmaâs film,Sultan, which had earned 208.99 crore in its first week. But Baahubali 2 (Hindi) has exceeded that record by a good 35 per cent. Thanks to the SS Rajamouliâs âBaahubaliâ, Prabhas has now gained global fame.
The actor, who is still one of the most eligible bachelors, has charmed everyone with his ruggedly good looks. The 37 year old Prabhas who has made his way to the Madame Tussauds, Wax Museum has become the first South Indian actor to have his own wax statue at the renowned museum.
Rajnikanth joins chorus
âBaahubali 2â mania has gripped the nation, and among the millions raving about the film is the Superstar himself â Rajinikanth. The south film industryâs living legend joined the chorus of fans singing praises of the film when he took to his social networking handle and termed the film as âIndian cinemaâs prideâ, and saluted director Rajamouli and his team. Lauding the masterpiece, Rajinikanth tweeted, ââBaahubali 2â Indian cinemaâs pride. My salutes to godâs own child Rajamouli and his team.âHumbled by Rajinikanthâs kind words, director Rajamouli replied saying, âTHALAIVAAAA… Feeling like god himself blessed us… our team is on cloud9… Anything couldnât be bigger…â
While the first part, Baahubali: The Beginning, released in July 2015 and reportedly minted over 450 crore at the box-office, Baahubali 2: The Conclusion, which released on April 28 in Hindi, Tamil, Telugu and Malayalam, collected an estimated 122 crore on day 1 across the nation. The second part in the âBaahubaliâ franchise has registered the biggest opening for an Indian film. Directed by SS Rajamouli, âBaahubali 2: The Conclusionâ stars Prabhas, Rana Daggubati, Anushka Shetty, Tamannaah Bhatia, Sathyaraj and Ramya Krishnan. In âBaahubali 2: The Conclusionâ Ramya Krishnan aka Sivagami Deviâs majestic presence in the film certainly remains in your memory. The actress with her intense performance has made a special place for herself in the heart of millions. Same is the case with Devasena, a character played by Anushka Shetty and Kattappa by Sathyaraj.
Social media, as always, has people gushing about it and is acting as a great force multiplier ensuring that those who havenât watched the movie yet feel like losers and will rush to the theatres next weekend.
What figure the film finally ends up earning, is anyoneâs guess but itâs definitely going to be mind-boggling with the producers and all others connected with the film laughing all the way to the bank. Now, nobody grudges films becoming blockbuster hits. Anything that entertains a nation as huge, diverse and populated as ours, in which life is incredibly tough for the majority, deserves applause for making existence bearable, being a stress-buster and even a happiness generator. Truly, this is not about the merits or demerits of Baahubali 2 or whether it is a great film or not in terms of the film-making craft. The surprise is in its packaging that generated this level of craze and commercial success.
Yet, commercial success just as often goes to mediocre creations as it goes to excellent ones. This is because of the phenomenon of mass popularity, which has almost become the single decisive factor in defining what is considered great and good in our times. All other parameters being subjective, popularity and commercial success are indeed factors that must be accepted and respected. Most people who watched the film went not because of hype and marketing and may be the herd mentality or hero worship.
It is possible that the special effects in the film are the greatest ever, but there was no way for viewers to know that, till a critical mass of people had actually watched the entire film and given their verdicts, spreading the word. So whether we like it or not, Baahubali 2 became a phenomenal success not because of its content, but because of the publicity claims and the hype generated through social media and later through the word of mouth. It is clear that as cinegoers we are now into an era of media- generated herd mentality that simply swamps our faculties and sensibilities.
Such is the impact or effect of hype and extravagantia that we are led to any direction that market gimmicks lead us to. Knowingly or unknowingly, wittingly or unwittingly, we become part of the brigade in promoting a movie or a brand. This is what happened in the case of this move notwithstanding the merits of the epic.
A classic film like Sholay had initially suffered because of lack of any hype. However, the strong content, acting prowess and dialogue delivery became the hall marks of its success. To put matters into perspective, Indiaâs biggest cinematic hit for several years was Sholay. When it was first released in 1975, box-office collections were mediocre bordering on dismal. This, despite featuring the biggest stars of the time, as well as deployment of prevalent marketing tools.It was only two weeks later after a critical mass of people had seen it that Sholay began showing signs of doing well. Sholayâs runaway success over many years therefore can be directly attributed to its content. On the contrary, Baahubali 2âs instant success is a triumph of marketing that has created a herd mentality, making people flock to theatres like cattle. The end result whether Baahubali 2 crosses 1500 crore mark and sets new benchmarks in film industry is yet to be seen, one can safely draw the inference that the film has broken many myths and proved that herd mentality, hype and marketing coupled with good story line, epic dimensions and experimentation can delivery results and create a cult movie
like Baahubali 2.